Archive - ZWP Zahnarzt Wirtschaft Praxis
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Overview
For 28 years, "ZWP Zahnwirtschaft Praxis" has been the leading business magazine for dentists. As a general interest title, it covers the entire spectrum of practice management. With the first edition of 2016, the "ZWP Zahnwirtschaft Praxis" and the supplement "ZWP spezial" appeared in a completely new layout, making them even more modern and even better. The first issue of the ZWP dentist economy practice appeared in 1995 under the name "COLLEGmagazin" to accompany the advanced training courses offered by the business academy for dental management (WZU WirtschaftsColleg). The magazine acted as a link between further training and economic information. The conceptual approach of looking at the "dentist as an entrepreneur" has survived to this day. COLLEGmagazin underpinned this basic idea from 1997, initially with the subtitle “Dentist-Business-Practice”, which later became the headline and thus the overarching brand that is successful today. The business magazine has been on the market for over 28 years and, with its 12 issues per year and a circulation of 40,800 copies, is one of the most frequented and circulated titles on the German dental market. The ZWP dentist business practice still supports dentists in the management of the "company dental practice" and offers current business and legal topics. The range extends from dental practice management and practice organization to billing optimization and patient communication. In addition to the economic content, the ZWP Dental Practice also devotes itself to different dental topics every month. The high profile and above-average frequency of use of the ZWP dentist business practice are also transferred to the topic-specific supplements ZWP special and ZWP extra. In particular, the design prize offered annually by the ZWP has enjoyed great popularity since 2002. Every year, the ZWP dentist business practice chooses "Germany's most beautiful dental practice".
